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Privacy Policy

​​Privacy Policy for Hong Kong Dafu Co., Limited: Protecting Your Data with Trust and Transparency​​

At Hong Kong Dafu Co., Limited, we are committed to safeguarding your privacy while delivering a seamless, personalized shopping experience. Our Privacy Policy reflects our core values of transparency, sustainability, and ethical responsibility. By using our website, app, or services, you agree to the terms outlined below.

​​1. Data We Collect​​

We prioritize minimal data collection, ensuring it is necessary to provide our services:

  • ​​Personal Information​​: Name, email, phone number, and billing/shipping addresses during checkout.
  • ​​Usage Data​​: IP address, browser type, device information, and browsing behavior (e.g., pages visited, products viewed).
  • ​​Account Activity​​: Order history, wishlists, and loyalty program participation.
  • ​​Third-Party Data​​: Demographic or interest-based data from trusted partners (e.g., social media platforms) to enhance recommendations.

No sensitive data (e.g., race, religion, health information) is collected unless voluntarily provided for specific services like custom tailoring.

​​2. How We Use Your Data​​

Your information empowers us to:

  • ​​Deliver Personalized Experiences​​: AI-driven recommendations based on browsing history (opt-out available).
  • ​​Optimize Operations​​: Analyze traffic patterns and purchase trends to improve sustainability practices (e.g., reducing overproduction).
  • ​​Communicate​​: Send order updates, sustainability initiatives, and exclusive offers (unsubscribe at any time).
  • ​​Comply with Legal Obligations​​: Meet tax, customs, or regulatory requirements for international shipments.

We never sell your data to third parties.

​​3. Sharing Your Data​​

We share data ​​only​​ under strict safeguards:

  • ​​Service Providers​​: Trusted partners (e.g., payment processors, logistics providers) bound by confidentiality agreements.
  • ​​Legal Requirements​​: Disclose data if required by law or to protect our rights.
  • ​​Business Transfers​​: In mergers or acquisitions, buyers will inherit this Privacy Policy.

​​4. Your Rights​​

You control your data:

  • ​​Access & Correction​​: Review or update your information via your account dashboard.
  • ​​Delete Data​​: Request permanent deletion of your profile (except order history required for legal compliance).
  • ​​Withdraw Consent​​: Opt out of marketing emails or personalized ads (we’ll still send transactional updates).
  • ​​Data Portability​​: Export your purchase history in CSV format.

Submit requests through our Privacy Portal or email [email protected].

​​5. Security Measures​​

  • ​​Encryption​​: SSL-protected transactions and AES-256 encryption for stored data.
  • ​​Anonymization​​: Aggregated analytics exclude personally identifiable information.
  • ​​Access Controls​​: Role-based permissions limit employee access to sensitive data.

​​6. Children’s Privacy​​

We do not knowingly collect data from users under ​​13​​. Parents/guardians may review or delete their child’s data via our Family Privacy Tool.

​​7. International Data Transfers​​

For EU/EEA customers:

  • Data transferred to non-EU countries (e.g., our U.S. warehouse) complies with GDPR via Standard Contractual Clauses (SCCs).
  • You may object to cross-border transfers through your account settings.

​​8. Cookies & Tracking​​

  • ​​Essential Cookies​​: Enable checkout and security features (non-negotiable).
  • ​​Analytics Cookies​​: Track site performance (e.g., Google Analytics, anonymized).
  • ​​Preference Cookies​​: Remember language or theme settings.
  • ​​Manage Preferences​​: Adjust settings via our Cookie Consent Banner or browser settings.

​​9. Policy Updates​​

We periodically refine this policy to align with evolving regulations (e.g., CCPA, PIPL). Significant changes will be notified via email or in-app alerts.

​​10. Contact Us​​

For questions or concerns:

  • Email: [email protected]
  • Mail: Sustainability & Privacy Team, Room 602, 6/F, Kai Yu Commercial Building, 2C Argyle Street, Mongkok, Hong Kong
  • Phone: ++852 35425768 (Mon-Fri, 9 AM–6 PM GMT)

Our Data Protection Officer (DPO) is available for formal inquiries.

​​11. Data Breach Response​​

In the unlikely event of a breach:

  • We’ll notify affected users within 72 hours (GDPR-compliant regions).
  • Collaborate with cybersecurity experts to mitigate risks.

​​12. Your Trust Matters​​

At Hong Kong Dafu Co., Limited, privacy isn’t just a policy—it’s a promise to protect your digital footprint while empowering you to shop sustainably. Together, we’re building a fashion ecosystem that respects boundaries and champions integrity.